6/17/2023 0 Comments Perfect365 halloweenThis technology is now mainstream among customers so the opportunity to give them access to the brand through Perfect365 is very exciting,” said Marwan Zreik, Vice President of Marketing for Ardell. “Ardell is committed to delivering new and innovative ways to discover our products. After finding the perfect lash and brow looks, users can purchase the related Ardell products from directly within the app. In addition, makeup lovers can also experiment with five different one-tap complete makeup looks that are the perfect complement to Ardell lashes and brows. In the brow category, users can click on Ardell brow products in the app and virtually try-on brows of different shapes, colors and intensity. With this new partnership, Perfect365 users will be able to try on Ardell’s most popular lash looks in the lash category of the app. Now, with the current advancements in face detection technologies, virtual try-on is emerging as the ideal way to overcome this hurdle.Īrdell is recognized by lash lovers as one of the most desired brands in faux lashes. Despite this, the nature of lash application and use of adhesives to secure lashes has been a primary barrier to trying on lashes and finding the right pair. Perfect365 ®, the free makeup and beauty app loved by celebrities and more than 80 million users that is leading the digital beauty evolution, announced a partnership with Ardell, a line of lashes and other beauty products.Īlthough faux lashes were first developed decades ago, the growing rise in popularity has reached a peak in recent years.
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